A low budget concept ad for CLEAN's fragrance "Skin".
We want to tell a story about a perfume that allows each
person to have their own universe around it;
in this case, an all white one, in which the pink
perfume complements it's surroundings.
CLEAN has almost all of their marketing on social media. Therefore, we made
the frame square, optimizing the film for social media like facebook or instagram.
The film ends with "#myclean, What's yours?", acknowledging that each viewer
have their own CLEAN universe, and asking them to share their own.
Thanks
Come again!
